2018 China Internet Celebrity's economic development insight report

2024-09-24 01:42

2018 China Internet Celebrity's economic development insight report: In 2018, China's internet celebrity economy ushered in a stage of rapid development, showing a trend of specialization, innovation, and global development. The following is the main content of the report: I. The current development of the internet celebrity economy In 2018, the scale of the internet celebrity economy had exceeded 100 billion yuan, becoming an important part of China's digital economy. The number of internet celebrity platforms was also increasing. Among them, platforms such as TikTok, Fast Hands, and Weibo had become the main carriers of the internet celebrity economy. At the same time, the influence of internet celebrities was growing. They not only covered entertainment, fashion, food, beauty, and other fields, but also involved business, finance, culture, and many other fields. Second, the characteristics and development trend of the Internet celebrity economy 1. Diverse: The content forms of internet celebrities are becoming more and more diverse. In addition to traditional food, tourism, fashion, etc., they also involve games, music, sports, science and technology, and other fields. 2. innovation: The development of the internet celebrity economy pays more attention to innovation. A group of internet celebrities with innovation as their characteristics have emerged, such as the "post-90s" entrepreneur Li Xiang,"e-commerce internet celebrity" Su Xiaoluo, etc. 3. Worldwide: The influence of internet celebrities has gradually expanded. Not only do they have a large number of fans in China, but they also receive attention from all over the world. 4. Platform: The trend of the platform of the Internet celebrity economy is more obvious. More and more Internet celebrities are beginning to operate through the platform. The platform has become an important bridge between Internet celebrities, enterprises and consumers. Third, the future development of the Internet celebrity economy The development of the internet celebrity economy will continue to maintain a stable growth trend. 2. Internet celebrities would pay more attention to the construction of their own brand to enhance their commercial value through branding. 3. The internet celebrity economy would focus more on the quality and creativity of the content to attract more fans and viewers. 4. The internet celebrity economy will pay more attention to collaboration and cooperation with the platform to achieve mutual benefit and win-win results. The internet celebrity economy will pay more attention to the integration with the industry to promote the innovation and development of the industry. The 2018 China Internet Celebrity Economics Development Insight Report shows that China's Internet Celebrity economy is developing in the direction of specialization, innovation, and global development. There is still great potential for development in the future.