The following conclusions: The 2023 China Restaurant Franchise Top 100 Ranking List has been released, including well-known food and beverage brands such as Ruixing Coffee, Shuyi Burning Immortal Grass, Tanyu, Frog Xiaoxia, Little Fat Sheep Hotpot Restaurant, Xiaolongkan Hotpot, Yang Guofu Mala Tang, Zhengxin Chicken Steak, etc. In addition, the number of China food and beverage chain brands was also growing, with more than 6000 brands joining the chain, an increase of about 71% compared to last year. The 2024 Top 100 list of food and beverage chains had also been released, and Shanghai and Chengdu had become the highlands of the chain brand headquarters. In addition, in recent years, the trend of the food and beverage market was sinking, miniaturized, and internal incubation. As for how to choose a reliable restaurant to join, it was recommended to confirm whether the brand had a standardized replication model and whether there was a corresponding SOP-manual to ensure standard replication.
Some information about the restaurant chain. The China Chain Store & Franchise Association and Meituan released the "Top 100 Chinese Restaurant Franchise Brands in 2023" list, which included six food and beverage categories, including snack fast food, casual drinks, hot pot and barbecue. This list assessed the three dimensions of brand growth, the operating status of the stores, and consumer recognition. It was designed to provide scientific decision-making support for food and beverage entrepreneurs and investors. The list included old brands such as Yang Guofu Mala Tang and Honey Snow Ice City, which had been selected for four consecutive years, as well as new brands such as Ruixing Coffee, Yuanji Cloud Dumplings and Mini Cocoa. In addition, the number of brands in Shanghai led the country, with Chengdu in second place. However, the name and details of the specific restaurant chain were not mentioned in the search results.
The brands under the Jiujiu Catering Group included Jiujiu, Taier pickled fish, Chongqing Hotpot Factory, Uncle Nawei is the chef, Lai Meili rattan pepper grilled fish, and Shande Mountain Sour Soup Hotpot.
The following is the ranking of the top 10 barbecue brands (in no particular order): 1. Barbecue Tycoon, founded in 2003 in Guangzhou City, Guangdong Province, has nearly 1000 stores nationwide. 2. Uncle's Cafeteria Little Two Roasted Meat: A brand new chain brand created by Fuzhou Lesen Catering Management Co., Ltd., established in 2016, and has been listed on the list of recommended restaurants on the public comment list. 3. Yali's Barbecue was established in Chengdu and has more than 100 stores across the country. It is widely loved with the concept of "natural and healthy". 4. Sausage: Think of Roast Duck Sausage: It provides more than 30 popular items and has a low joining fee. 5. Jin Han Ting Korean Barbecue, established in 2011, specializes in Korean barbeque, bringing the purest Korean barbeque to consumers. 6. [Kebabs: Low cost, low investment, but high yield, suitable for low-cost store investors.] 7. Fire Music Barbecue Bar: It stands out with its unique northern barbecue, and the number of its stores has exceeded 100. 8. hanfugong Korean-style barbecue 9. Han restaurant jin gang bao wang 10. Neolithic barbecue Please note that the above information is for reference only. The official information shall prevail.
The big-mouthed chain store was a start-up project that provided comprehensive training support, including product production technology, store management, and marketing strategies. The conditions for joining included having a certain amount of economic strength and management ability. The joining fee varied according to the level of the city, with an average starting at 334,000 yuan, including joining fees, brand fees, security deposit/deposit, and equipment fees. Joining the big-mouth snack chain store could gain the support of product advantages and industry experience. At the same time, there was no need to rent expensive shops. The operating costs were lower and they could obtain higher returns.
Chain stores and joint stores were divided according to their ownership and the legal relationship between the operators. Chain stores had the characteristics of unified purchasing, unified distribution, unified logo, unified marketing strategy, unified price, and unified accounting. Franchise stores had a headquarters to provide supply, update products to adapt to the market, and provide guidance and help. A chain store was a form of a main store and many branches, while a joint store was a form of joining other people's industries and sales methods. They needed to pay joining fees, brand fees, advertising fees, and so on. As for how to join a chain store, he could learn more about the industry he wanted to do, compare different brands, and choose the brand that was most suitable for him to join.
The Mala Tang chain brands include Yang Guofu Mala Tang, Zhang Liang Mala Tang, Ji 'apo Mala Tang, Northeast Wang Jie Mala Tang, Wei Ji Mala Tang, Lasha Singapore Mala Tang, Zhogong Noodle Saint Mala Tang, Shili Sichuan Mala Tang, Wutou Mala Tang, Guiren Mala Tang, Hot Kung Fu Mala Tang, Spicy Yang Casserole Mala Tang, Zhou's Mala Tang, Sister Mi Mala Tang, Xiaomanjiao Mala Tang, Jiangsu Wang Guiren Casserole Mala Tang, Chen Huayong Mala Tang, Shandong Gouchan Mala Tang, Chen Liang Family Mala Tang. Banhua Spicy Hot Pot, Zhejiang Green Vegetables Hot Pot, Guangdong Zima Guan.
The top ten brands of the beef offal store included Niu Zhuangyuan beef offal, Granny beef offal, Ding Ding beef offal, Xiong's pot beef offal, Ben beef offal, Guangzhou Granny beef, Royal beef offal, Jinhua beef offal, Wei Dao beef offal, and Hundred Years Xi's Xiguan beef offal snacks.
The following were some of the top ten brands of rice noodle stores: Old Dongjiang Rice Noodles, Master Ma Juewei Rice Noodles, Banyan Tree Rice Noodles, Taste Not Forget Stewed Rice Noodles, Tang Family Rice Noodle King, Hengshan Purple Turban Rice Noodles, Lady Xian Rice Noodles, Weitexuan Guilin Rice Noodles, Xiangju Yuan Rice, Tongtong Fa Changsha Peidong Catering Management Co., Ltd. These brands offered different advantages and support, suitable for entrepreneurs who were interested in opening a shop.
The following are the top 10 brands of fashionable men's clothing: 1. Genanx Men's Clothing 2. Manzhe clothing 3. Uniqlo 4. Dykeni clothing brand 5. Anzheng fashion clothing brand shop 6. K-boxing Men's wear 7. Aiwo iwood clothing specialty store 8. Heilan Home Clothing 9. SASLAX 10. Earl Drow, Earl Drow These brands provided customized, niche, and designer fashion brands that were suitable for young people and boys who were working. Some of the brands were professional menswear brands, while others were cross-border brands. These brands focused on fashion trends and were very popular among consumers.
The joining fee of beggar's chicken chain stores varied according to different brands, regional locations, and store size. It could be seen that the joining fees mentioned in different documents ranged from 47,200 yuan to 100,000 yuan. The specific joining fee needed to be determined according to the specific brand and store conditions.