In the attic doll story, the cold spots and faint whispering are quite frightening. Cold spots often are associated with the presence of something supernatural. And the idea that the doll's eyes could follow people makes it seem like it has a life of its own, which is extremely unnerving.
There's the story of Robert the Doll. In Key West, Florida, this doll was said to be cursed. Legend has it that it was given to a young boy named Eugene. After that, all sorts of odd things happened. People who visited the house where Robert was kept and mocked him often had bad luck. Some reported hearing giggling and seeing the doll move out of the corner of their eyes.
For me, the scariest parts of haunted hotel stories are the personal experiences of the guests. When someone tells you that they woke up in the middle of the night and saw a pair of glowing eyes staring at them from the foot of the bed, or that they felt hands touching them when no one was there. It's that direct encounter with the unknown that makes these stories truly frightening. Also, the history behind the hotel, like if it was a site of a tragedy or a place where many people died, adds to the overall scariness as it makes you think about all the negative energy that could be lingering there.
In some of the stories, the sudden appearance of the supernatural entities is the scariest part. Like in the haunted house story, when a ghostly figure just pops up in front of you out of nowhere. It gives you an instant shock.
For the nurse, the movement of the gurney by itself and the sheet on the corpse moving were the scariest. It goes against all logic and normalcy, especially in a morgue which is already a spooky place. It made her feel that there was something supernatural going on.
Isolation also plays a big role. When a character is alone in a haunted place, like an old castle, they feel more vulnerable. There's no one to turn to for help. It heightens the sense of danger and makes the story scarier. In a haunted ship story, the crew has disappeared and the lone survivor is left to face whatever is haunting the ship all by himself.
The unexpectedness. For example, in a story about a spooky mirror, you might think it's just a normal mirror at first. But then suddenly it shows a face that's not yours, and that sudden shock is a really scary part. It's the element of surprise that makes dumb scary stories effective.
For me, the scariest is the voices. In exorcism stories, the possessed often speak in strange voices that are not their own, sometimes multiple voices at once. These voices can be guttural, demonic-sounding, and they often say things that are disturbing or full of hatred.
The suddenness of the attack. For example, when you least expect it, a wasp just dives at you. It gives you no time to prepare.
The sense of isolation. When a person is alone and a strange person shows up, like the man in the motel. He was in a strange place all by himself, and the appearance of the stranger made him feel even more alone and vulnerable. There was no immediate help available, which is really terrifying.
The sudden appearance of something strange. In the story of the face at the window, the babysitter is just going about her job, and then suddenly there's this creepy face. There's no warning, and it's something that seems out of place and threatening, which is really terrifying.