Runaway Rich Guys Love Endeavour RRGLE

His father wanted him to take up his position and be the next patriarch of the family.

His family wanted him to be a responsible young man who'd lead the family to greater heights.

Some envious people wanted him to fail and become the scum of the earth.

His mother wanted him to be a filial son who would let her heart and mind rest at peace.

Burdened by all of it he ran away from 'home' in pursuit of 'something'

Then he found her and

She wanted him to be just him and love her with all his heart.

The first book in the series: 'Arranged by Chance and Married by Choice'
The second book in the series: 'Chance Encounter (Love at first sight)