Opening title was interesting but skilled rest of chapter when you said that the ones who go their forget their own identity
Regardless of how good something is to drink it is completely idiotic
1 I'd they forget who they are they would forget who their enemies etc are and if they are worth anything
2 if your customers forget then they would also forget location of the bar and you would no longer have capability to have regular customers due to them forgetting who and where they are
AppleyGod