Best Marketing

Rahul Marthak
Three Marketing Ultimatums
Marketing Articles | July 7, 2021

Many “influencers” and self-proclaimed guru’s on the web would have you ever believe that marketing is that the solution to all or any of your issues in business. Unfortunately, the marketing industry is filled with under-educated media buyers who are after your money because their “guru” told them they might make $10k a month by selling you ads on an open-source platform.


These platforms are created with the power to hyper-target who sees your ads and when. It allows you to put ads ahead of a demographic of individuals that would be your ideal customer supported their(the advertising platform’s) psychographic data, and therefore the hope is that you’ll get leads.

While, in theory, this seems like a magic pill… a panacea for all of your business problems, it’s almost how the planet of selling works. A majority of the prospects who will buy your product won’t roll in the hay the primary time they see it.

Use these three marketing fundamentals to guide your marketing decisions and make marketing campaigns that convert customers into lifetime fans.



1. Marketing is about finding and understanding a market in need
Many marketing agencies would have you ever believe that your ideal customers are always on the platform that they happened to be best at ad buying on. That “Facebook has billions of users, so your ideal client is certainly on there.” While it'd be, many of us ignore ads on Facebook and are scared of our data and privacy. For many people that could also be your ideal customer, clicking on Facebook advertisements isn’t even a risk they’re willing to require