Capítulo 39: SocMed Campaign Production
March 22, 2023, 1:23 PM - 596 Monumento Rotonda, Caloocan, Philippines - Monumento Circle
On the day of the shoot, Daniel and his team arrived at the circle and worked closely with Berto, who coordinated the logistics for the shoot with the foundation and the drivers. As they arrived on site, Daniel called out to Berto, waving his hand in greeting.
"Yo Berto!" he exclaimed.
Berto turned around and smiled at the group. "You guys all set up?" he asked.
"Yeah, we're ready to go," Daniel replied.
Following Berto's lead, the team captured footage of the food distribution, the stranded passengers, and the people getting into the cars provided by Inklusive for free rides. The long line of passengers waiting for a ride seemed relieved that they would finally be able to reach their destinations. Some of them took photos, while others expressed their gratitude for being able to get a ride without having to pay a single centavo. It was heartwarming to see the community coming together in support of the jeepney drivers' plight, despite the inconvenience caused by the protest.
Taking note of the scene, Daniel turned to Jhunel and said, "Can you also take a clip of the people in line?"
The team nodded in agreement and started filming the crowd, carefully framing shots of people's smiling faces and expressions of gratitude. They wanted to capture every aspect of the tigil pasada, including the fact that despite the inconvenience, there were still people who understood that it would be much worse if the drivers' livelihoods were taken away. They also took videos of interviews with the drivers, who shared their struggles and frustrations about the way the modernization program was being implemented.
Daniel's team went to a driver who looked approachable and willing to share his story. The driver wore a faded white shirt and a tattered cap. Despite the heat, he still managed to give a faint smile when he saw the camera crew.
"Good afternoon po," Daniel greeted him. "Would it be okay if we interview you?"
The driver looked a bit nervous but nodded his head.
"Can you introduce yourself to our viewers?" Jhunel asked, pointing the camera at him.
"My name is Ben. I'm a jeepney driver. I've been driving for almost 20 years now. It's my only source of income for me and my family," Mang Ben replied, looking at the camera.
"Can you tell us about your daily routine as a jeepney driver?" Daniel asked.
"Well, I wake up early in the morning, around 4:00 am, to prepare my jeepney. I clean it, put in fuel, and check if it's in good condition. Then I start driving at 5:00 am. I work almost all day, stopping only for meals and short breaks. I go home at around 10:00 pm," Mang Ben explained.
"That's a very long day. How much do you usually earn?" Jerome inquired.
"It varies. Sometimes I only earn 300 pesos ($6) a day, sometimes 500 pesos ($10) if it's a good day. But it's not enough. I have to provide for my family's needs. I have children who are still studying, and my wife is sick. It's hard, but I have to do it," Mang Ben said, his voice breaking a little.
"What do you think will happen if old jeepneys like yours will be banned?" Daniel asked.
Mang Ben's eyes welled up with tears as he expressed his fear and uncertainty, "I don't know. I'm scared. This is the only thing I know how to do. I wasn't able to finish school due to poverty, and driving a jeepney is my only means of providing for my family. If I lose my job, I don't know how we'll make ends meet. It's not that we don't want better vehicles, but even with subsidized loans, we can't afford those expensive new jeeps with the little amount we earn of just 300 pesos a day."
Daniel's team captured Mang Ben's story and emotions, showcasing the harsh reality of many jeepney drivers in the Philippines.
Daniel is even a little teary-eyed while listening to Mang Ben's story.
As they moved around the area, Daniel and his team could hear the chants of the protesters demanding that their voices be heard by the government. Placards with messages like "Stop the jeepney phase-out," "We need sustainable transportation, not expensive ones," and "Drivers and commuters united against anti-poor policies" were also visible. The team made sure to capture these visuals as they were an integral part of the protest.
"This is great stuff," Daniel said as they wrapped up their final interview of the day. "We'll make sure to edit and release it as soon as possible."
Berto nodded. "Thanks, bro. I'm sure this will make an impact."
"No problem," Daniel replied. "We're all in this together."
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March 23, 2023, 4:28 PM - Vertis North, Diliman, Quezon City, Philippines - Orean Place CS 103 - Inklusive Creatives and Advertising's Temporary Office
As the team gathered in the office the next day, Daniel, JP, and Jhunel huddled around a computer to review the footage they captured during the tigil pasada.
They began their morning by reviewing the footage they captured during the tigil pasada, ensuring they didn't miss any crucial moments or stories. They handed the footage over to Jerome, who commenced editing the videos.
"Okay, let's review everything then provide cut-to-cut time stamps to Jerome," Daniel said, his eyes glued to the screen.
they then handed over files with notes to Jerome, who began editing the videos. Nina, meanwhile, focused on creating graphics and subtitles for the videos, while also designing maps highlighting alternate routes for commuters affected by the tigil pasada.
As Nina worked on the maps, she overheard Dwight typing furiously on his keyboard. She turned to him and asked, "How's it going with the copies and captions?
Dwight looked up from his computer and answered, "Still working on it. I'll have them done in a bit. No worries.'
Nina nodded in understanding, "Need any help?"
"Nah, I'm good for now," Dwight replied, a small smile forming on his lips. "Thanks for offering though."
Hours ticked by as the team collaborated back and forth, offering suggestions and making changes to perfect the output until everyone was satisfied with the results. When they reviewed the videos some of the girls even shed some tears.
As they wrapped up, Daniel turned to the team and said, "Thanks, guys. You worked hard this time."
The team members smiled and exchanged nods of agreement.
Finally, the moment arrived to upload the first content online. Daniel took a deep breath and said, "Okay, here it goes." He clicked on the "publish" button and the first video was live.
They planned to upload the remaining videos the following day. The team members left the office to go home with hopes that their first campaign would do well.
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