Bab 40: Organic Engagement
March 24, 2023, 5:38 AM - Vertis North, Diliman, Quezon City, Philippines - Penthouse 001
The next day, Daniel woke up to the sound of his alarm and immediately reached for his phone. As he scrolled through his notifications, he felt his heart skip a beat. The company's social media accounts were buzzing with activity.
He had been closely monitoring the first video they posted last night, which they had released on Facebook, YouTube, Instagram, Tiktok, and the company website. When he called it a day, the video only had a few reactions and comments from team members, acquaintances, and volunteers of the foundation. But now, his eyes widened as he saw that the Facebook post alone had over 123,000 reactions and more than 1000 shares.
Excitedly, Daniel began reading some of the positive comments out loud, "This video made me realize the struggles of our drivers, thank you for raising awareness" and "The imported modernization is so expensive! The government should find better alternatives." These comments filled him with hope, knowing that their video had achieved its goal of spreading awareness about the struggles of drivers.
However, his excitement was short-lived as he came across some negative comments, "You people are Dilawans! You are only against the government," "This is just a propaganda video against the government," and "These drivers just don't want to change, they're resisting progress." These comments made him feel frustrated, and he knew that their goal was not to oppose the government or halt progress. They only wanted to highlight the challenges that drivers face daily.
Daniel shook his head in frustration as he read through the negative comments on the video. "Internet trolls just don't get it," he muttered under his breath, feeling deflated by their lack of understanding. Despite this, he recognized that these comments were to be expected and decided to let them be, acknowledging that they still contributed to the engagement of the video.
Checking the other platforms where the video had been shared, Daniel estimated that the total organic engagement was around 600,000. While he was pleased with the video's performance, he knew that they still had a long way to go to meet their target of 5,000,000 views set by the system. Realistically, even if the next three videos performed just as well, they would only reach a maximum of 2,500,000 views, which was the best-case scenario.
Daniel had to do something if he wanted to reach that goal.
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March 24, 2023, 8:00 AM - Vertis North, Diliman, Quezon City, Philippines - Orean Place CS 103 - Inklusive Creatives and Advertising's Temporary Office
Daniel arrived at the office feeling both energized and anxious. The success of their first video had given him a boost of confidence, but the pressure to deliver even better results weighed heavily on his mind. He knew that they had to come up with new, innovative ideas if he wanted to achieve the target for the system's mission.
In frustration, "Hey, Sampaguita. Can we lower the target?" Daniel muttered to himself in frustration.
To his surprise, Sampaguita's robotic voice echoed in his mind, "Negative. The host must achieve 5,000,000 or the mission will be considered a failure."
Daniel couldn't help but chuckle at the unexpected response. "Haha, I was just half kidding and half trying out the negotiation skills I learned from you," he said in reply
"I apologize. The host can't negotiate with the system with regards to missions given." Sampaguita responded.
Daniel shook his head and said, "I was merely joking"
Sampaguita went silent for a few seconds then "Ha-ha-ha-ha" an awkward robotic-sounding laugh was heard. "There, I laughed at the host's joke, I hope that the response is satisfactory," she continued.
Daniel didn't know whether to laugh or cry at the interaction with Sampaguita, so he just shrugged it off and continue on with his day.
As soon as he entered the office, Daniel went straight to the conference room where his team was already gathered. He greeted everyone with a smile and a sense of urgency, "Good morning, team! I hope you all slept well because we have a lot of work to do today."
The team responded with a mix of groans and chuckles, knowing that Daniel always pushed them to do their best. They sat around the table, eagerly awaiting his instructions.
Daniel took a deep breath before speaking, "Our first video was a success, but we can't rest on our laurels. I think we can do way better than this, we have 3 more videos to go, so let's discuss what we can do to boost our organics"
The team nodded in agreement, and everyone began sharing their ideas.
Nhicole, the team's digital marketing manager and social media expert, then suggested.
"I think we should leverage influencers to spread the message," she suggested. "We can identify individuals with large followings who align with our cause and work with them to create content that promotes our videos."
"That's a great idea," Daniel replied. "Let's make a list of potential influencers and start reaching out to them."
The team immediately got to work, and they began brainstorming potential influencers and compiling a list of their social media handles and follower counts. They discussed the criteria for selecting influencers, such as relevance to the cause, engagement rates, and alignment with the company's values.
As they worked, Daniel couldn't help but feel grateful for the team he had assembled. They were all passionate about the cause and driven to make a difference. They each brought their own unique skills and expertise to the table, and he knew that they would come up with something great.
After some time, they had a list of potential influencers that they were happy with. Daniel took a look at the list and nodded in approval, "This is a great list. Let's start reaching out to them and see if they're interested in collaborating with us."
The team agreed, and they got to work crafting messages to send to the influencers. They explained the company's mission and goals for the video campaign, and they asked if the influencers would be interested in collaborating with them.
As they waited for responses, they began discussing other ideas to boost engagement with the videos.
The team worked tirelessly throughout the day, brainstorming and executing their ideas. By the time they wrapped up for the day, they had a solid plan for the next video and had already begun reaching out to influencers.
Daniel left the office feeling exhausted but optimistic. He knew that they still had a lot of work to do, but he was hopeful. He was excited to see where their campaign would go next and was grateful to have a team that was just as passionate about the cause as he was.
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