214 The Road to Greatness 4yr

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Wen Xinya continued, "And supplements are an even bigger business opportunity. Our country's famous supplement branch, NBJ, with net profits of almost 5 billion yuan every year, became the best of the best supplement brand in our country. It's an extremely lucrative area."
Du Shinan asked, "You're planning to use luxury branding to boost Ruo Ruo's reputation as a stepping stone for supplements in the future, right?"
Wen Xinya explained, "Yes, Grandpa Du. Although it's an extremely lucrative area, without sufficient reputation and preparation, it'd be impossible to occupy any market share. For example, our Country Z's NBJ supplements started aggressively publicizing through overwhelming advertisements from 2001. It was the most intensive advertising in Country Z, creating a television spectacle. However, the public really started accepting this brand, but not without experiencing up to seven years of storms. By first introducing the luxury products, my aim is to boost the reputation o