72 Who Is the Falling One 5yr

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This round of DG Organization's suppressing battle plan had been split into two steps.
The first step was to focus on promoting the ZAMON brand in order to make it China's most influential luxury brand.
Of course, this step would lose them money. The sale of luxury goods is ultimately limited but the foreigners were very familiar with the principle of "losing some money to gain more visibility". This would ensure that almost everyone in China would know of ZAMON and DG Organization.
The second step was then produce a market-altering television ad. They would link ZAMON and their other lower-tiered brands together and let the public know that they all originated from the same famous company.
This was similar to how everyone knows that Porsche is a manufacturer of sports cars and if they ever manufactured a bicycle, everyone would also think, "Oh, that's a bicycle made by Porsche, I'm sure it's well made."
DG Organization planned to leverage the same principle.
Why was it necessary