Enterprise Chain Operation and Management

2024-09-10 13:41

Enterprise chain operation referred to a business model in which a certain number of stores were chained to form a scale advantage and achieve resource sharing by joining a company. The contents of chain operation and management mainly include the following aspects: 1. Organization form of enterprise chain operation: The organization form of enterprise chain operation can be joined chain, brand chain, direct chain, etc. Among them, joining chain is the most common chain form at present. 2. Chain store management: Chain store management includes store management, personnel management, financial management, marketing strategy and other aspects of management. In terms of store management, chain stores needed to carry out standardized management of stores, including store renovation, equipment procurement, employee training and other aspects of management. In terms of personnel management, the chain store needed to carry out standardized training and management for the staff, including recruitment, assessment, promotion and other aspects of management. In terms of financial management, chain stores needed to regulate the income and expenditure of the stores, including accounting, budget, cost control and other aspects of management. In terms of marketing strategy, chain stores need to develop a unified marketing strategy, including advertising, promotional activities, member management and other aspects of management. 3. Franchise management of chain stores: Franchise management of chain stores includes the signing of the alliance agreement, the expansion plan of the affiliated stores, the management of the affiliated stores, etc. In the signing of the alliance agreement, the chain store needed to agree on the business scope, joining fees, joining conditions, confidentiality agreement, etc. of the alliance store. In terms of expansion planning, the chain stores needed to plan the expansion scale, expansion direction, expansion method, etc. In the management of the stores, the chain stores needed to manage the employees, financial management, marketing strategies, and other aspects of the stores. 4. The management of the brand image of the chain store: The management of the brand image of the chain store includes the management of the logo, name, slogan, and logo of the chain store. In terms of brand image management, chain stores need to develop a unified brand image, including logo, name, slogan, logo and other aspects of the design to ensure that the brand image of the chain stores is consistent.