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Analysis of the gender differences in college students 'online shopping

2024-09-18 16:02
2024-09-18 19:47

The gender differences in online shopping for college students can be analyzed as follows: There were differences between male and female college students 'online shopping behavior. Research shows that men are more inclined to shop online and prefer online shopping platforms such as Amazon and Taobao. Men were more likely to choose to buy things they needed, such as clothing, shoes, hats, and electronic products. Women were more inclined to shop in physical stores and preferred to go to malls or shopping centers, especially shopping brands such as Chanel, Dior, Gucci, etc. Women were more likely to buy accessories, cosmetics, household items, and other non-urgent items. In addition, women's online shopping behavior also has some specific preferences, such as more likely to search for keywords related to clothing, shoes, hats, jewelry, etc., and more likely to use reviews and ratings as factors for shopping decisions. In general, there are some differences in online shopping behavior between men and women, and these differences may be influenced by factors such as gender roles and social expectations.

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