Chaji

2024-12-26 13:25

The Overlord Tea Concubine was a new Chinese tea brand established in 2017 and was based in Chengdu, Sichuan Province. The brand mainly produced raw leaf fresh milk tea, while providing pure tea, fresh fruit tea and other related derivative products. The Overlord Tea Concubine combined oriental culture with tea inheritance and innovation, and was committed to building a new oriental tea shop. The brand name originated from the classic Beijing opera song Farewell My Concubine. The product design, name, and store decoration all incorporated national elements. The Overlord Tea Concubine's development process was relatively short, but she had made great achievements in a short period of time. As of October 2022, there were 760 stores in the country, and it was estimated that more than 2300 stores would be opened by 2023. In addition, Chaji was also expanding overseas, opening more than 70 stores in Malaysia, Thailand, and Singapore. The success of the Overlord Tea Concubine could be attributed to its innovative product positioning and category selection, as well as the ingenious use of marketing strategies. The brand focused on the health of its products and launched the "Nutritional Choice" logo in its stores in Shanghai, allowing consumers to choose beverages based on their nutritional content. The Overlord Tea Concubine also expanded the scale of her stores through direct sales, joint operations, and concessions. Overall, the Overlord Tea Concubine had made remarkable achievements in the tea market and had gained a certain degree of popularity and influence in both domestic and foreign markets.