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What is brand fiction?

2024-12-08 23:12
2024-12-09 03:55

Brand fiction is a marketing concept. It's about creating fictional stories or scenarios related to a brand. For example, a brand might create a fictional character who always uses their product in an exciting adventure. This helps to engage consumers on an emotional level, making the brand more memorable and appealing.

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Brand fiction, simply put, is the art of using fictional elements to promote a brand. It can take many forms, like a short story, a video series, or even an illustrated comic. Brands use it to build a unique identity. For instance, a coffee brand could create a brand fiction story set in a magical coffee plantation where the beans are sourced. It gives the brand a certain charm and allure.

Brand fiction is a creative way for brands to communicate with their audience. Instead of just stating facts about their products or services, they create fictional narratives. Consider a clothing brand. They might come up with a brand fiction where a group of friends wearing their clothes go on a cross - country road trip filled with fun and self - discovery. This kind of fictional storytelling can differentiate the brand from its competitors and attract customers who resonate with the story.

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