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What is the Grimace Shake back story?

2024-11-02 07:22
2024-11-02 12:05

The Grimace Shake's back story starts with McDonald's constant effort to innovate its menu. Grimace, as a character, has a long - standing presence in the McDonald's universe. The idea of the Grimace Shake was born to give a new dimension to their beverage offerings. It not only capitalizes on the popularity of Grimace but also aims to target a younger audience who are more likely to be attracted to novelty items. The marketing campaigns around the Grimace Shake were designed to create a buzz and make it a must - try item for customers visiting McDonald's.

More Answers

The Grimace Shake has a back story related to McDonald's overall branding strategy. Grimace, being an iconic character, the shake was created to bring more attention to the brand. It was developed after market research showed that there was a demand for a new type of shake. The purple color was chosen to make it stand out and be associated with Grimace. And it has been a part of their limited - time offers to create a sense of urgency among customers to try it.

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