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Research on the Consumption Psychology of College Students

2026-11-03 05:24
2026-11-03 06:50

" Research on College Students 'Consumption Psychology " In today's society, as a special consumer group, college students 'consumption psychology has many characteristics, which is worth in-depth study. 1. Complicated consumption concept, led by emotional consumption Most college students did not have an independent and continuous source of income, which made their consumption lack a solid material foundation. This economic independence directly led to their lack of consumption experience, making it difficult to rationally weigh the value of consumption and cost. In the process of consumption, it was often driven by emotional factors. For example, when purchasing a product, they might make a purchase decision because of their momentary preference or the influence of the promotional atmosphere, without fully considering the practical use of the product, cost-performance ratio, and other rational factors. Second, blind consumption is prominent College students had not yet formed a complete, stable and scientific concept of consumption, and their self-control and self-control were relatively weak. They were easily induced and pushed by the surrounding environment, resulting in random consumption, impulsive consumption, and "forward" consumption. The mentality of seeking novelty, novelty, and interest made them blindly pursue fashion and fashion. When they saw new products or trends, they couldn't wait to try them, regardless of their actual needs and economic situation. Third, high brand loyalty The consumption of college students was largely influenced by the surrounding groups. Once they had a sense of recognition for a certain brand or product quality, they would form a high degree of loyalty. This kind of loyalty would lead them to spend extravagantly, follow the crowd, and compete with each other. For example, when the students around them used a certain branded electronic product or wore a certain brand of clothing, in order to integrate into the group or show their status, they would follow suit and buy it, even at the expense of their financial ability. IV. Diverse Consumption Propensity With the increasing demand for material and spiritual life, the consumption tendency of college students showed a trend of variation. Their enthusiasm for entertainment products, sports, electronic machinery, and new IT products increased sharply. On the one hand, this reflected the attitude of modern college students to actively pursue a diverse life; on the other hand, it may also lead to the dispersion and unrestrained consumption, because many consumption choices easily make them have the impulse to spend in various fields. It is of great significance to study the consumption psychology of college students. It helps families, schools, and society to guide college students 'consumption concept in a targeted manner, helping them establish a healthy, scientific, and reasonable consumption concept, avoiding the negative effects of bad consumption behavior, and thus better adapt to the needs of social development. Read more exciting novels for free

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2026-11-06 04:12

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2026-11-06 04:11

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2026-11-06 04:09
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