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The future investment…

Future Investment Value

2026-02-07 08:08
2026-02-07 08:24

The future investment value of 360 was uncertain. On the positive side, 360, as the leader of China's digital security field, had a rich product line and solutions in many fields such as Internet security, mobile security, computer security, smart home security, etc. Its market share in the field of digital security continued to lead, with high market penetration and active users, as well as obvious advantages in technology research and development, brand influence, and channel coverage. With the acceleration of the digitizing process, the demand for digital security continued to grow. 360 was expected to further increase its market share and profit through continuous innovation and optimization of its product line, and actively deploy in emerging fields such as smart homes and the Internet of Things. In addition, its research and application in the fields of artificial intelligence and big data also helped to improve the technical level and market competitiveness. From a valuation perspective, there was a view that its stock price was undervalued and there was room for growth. However, 360 also faced many challenges. Since the backdoor listing in 2018, its annual operating income has shown a downward trend. In 2023, its operating income was 9.055 billion yuan, down 4.89% year-on-year. In the first quarter of 2024, its revenue was only 1.719 billion yuan, down 12.53% year-on-year. This indicated that the company was facing greater competitive pressure in the industry and its market development ability was weak. The net profit in 2022 and 2023 was-2.204 billion yuan and-492 million yuan respectively. The accumulated loss in two years was 2.696 billion yuan. In the first quarter of 2024, the net loss continued to be 110 million yuan. The cost pressure was great, and the future profit prospect was worrying. And the investment in Nezha also dragged down its performance. During the period from 2021 to 2023, Nezha continued to suffer losses, and the ending balance of 360's shares in Nezha shrank by more than 69% in two years. Under the pressure of continuous decline in operating performance and intensified competition in the industry, it may be difficult to improve the company's continuous loss status, and its investment value may face greater downside risks.

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