The Brand Story of Chaji

Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The mission and values of the Overlord Tea Concubine were to make the world re-recognize the Oriental tea as the world friend of the Oriental Tea Party. The goal of the brand was to represent China tea as an oriental symbol. Zhang Junjie, the founder of the Overlord Tea Concubine, joined a Taiwan tea company at the age of 17. From then on, he entered the tea race track and continued to grow in the tea industry. The Overlord Tea Concubine's brand positioning was a national style tea drink, deeply bound to the traditional Chinese opera culture. The brand's vision was to bring China tea and China tea culture to the world. The Overlord Tea Concubine's main product was the original leaf fresh milk tea series, which focused on the use of good tea and good milk to make health-friendly tea drinks. The brand had opened nearly 400 stores in China and Southeast Asia, with a success rate of more than 95%. Chaji's breakthrough strategy was to leave a unique impression on consumers by determining the unique taste memory of the brand. The goal of the brand was to achieve a deep upgrade of milk tea, which was different from the trend of fruit tea in the industry. The Overlord Tea Concubine was positioned as a middle-to-high-end group in the overseas market. It continued the characteristics of the main raw leaf tea and fresh milk in the country, focusing on the rich taste and sweetness of the tea to provide a healthier tea drink. The Overlord Tea Concubine paid attention to polishing the basic skills in brand building and achieved scale and nationalization through a steady pace.

The story of Chaji originated from the China epic story Farewell My Concubine. The founder, Zhang Junjie, had many years of experience in the tea industry. When he was traveling in Yunnan, he was attracted by the local tea resources and tea culture. He decided to combine Yunnan Pu 'er tea with the local tea culture to create a brand new tea drinking experience. Therefore, in 2017, the tea king was born in Yunnan. With the belief of "making tea into the bones", she insisted on using good tea and milk to make health-friendly tea drinks. Their signature product was Boya Absolute String, which sold an average of 100 million cups per year. After three years of deep cultivation in Yunnan, Chaji began to expand nationwide and even worldwide. At present, it had nearly 600 stores worldwide. Their vision was to represent China tea as an oriental symbol and bring China tea and China tea culture to the world. The Overlord Tea Concubine was based in Yunnan, but her eyes were on the whole country and even the whole world. They insisted on using tea leaves directly harvested from Chashan, refused to use tea powder and tea dregs, and strictly selected high-quality milk and refused to use creamer. The story of Chaji showed the persistence and innovation of China tea culture.

The story of the Overlord Tea Concubine brand could be traced back to 2017. At that time, the founder, Xiao Zhang, was deeply attracted by the rich tea resources and unique tea culture in Yunnan during a trip. He saw the unique charm of Yunnan Pu 'er tea and decided to bring this unique tea culture back to his hometown. After returning to his hometown, Xiao Zhang began to try to combine Yunnan Pu 'er tea with the local tea culture to create a new tea drinking experience. He kept experimenting and concocting, and finally developed a unique taste of Chaji's signature drink, Pu 'er Milk Tea. This tea ingeniously combined the mellow sweetness of Pu 'er tea with the silkiness and richness of milk tea, making it unforgettable. The story of Chaji emphasized the inheritance and innovation of tea culture, as well as the persistence of high-quality tea leaves and milk. The brand's name was inspired by the China epic story, Farewell My Concubine, and it reflected a tribute to traditional China culture. Overlord Tea Concubine also focused on promoting China tea culture to the world. Through participating in cultural special exhibition, tour exhibition and other activities, as well as integrating China tea culture stories into products and marketing, she deepened the connection between the brand and Eastern culture. The story and cultural positioning of Chaji made it stand out in the tea market and become a well-known and loved brand.

The story of the Overlord Tea Concubine brand could be traced back to 2017. At that time, the founder, Xiao Zhang, was deeply attracted by the rich tea resources and unique tea culture in Yunnan during a trip. He saw the unique charm of Yunnan Pu 'er tea and decided to bring this unique tea culture back to his hometown. After returning to his hometown, Xiao Zhang began to try to combine Yunnan Pu 'er tea with the local tea culture to create a new tea drinking experience. He kept experimenting and concocting, and finally developed a unique taste of Chaji's signature drink, Pu 'er Milk Tea. This tea ingeniously combined the mellow sweetness of Pu 'er tea with the silkiness and richness of milk tea, making it unforgettable. The story of the Overlord Tea Concubine brand was also reflected in its naming and packaging. For example, the names of the products had a strong China style, such as " Boya Juexian "," Osmanthus Fragrance ", and " White Mist Red Dust ". The brand also paid attention to inheriting China tea culture. By participating in cultural special exhibition, tour exhibition and other activities, as well as integrating the story of China tea culture into products and marketing, it deepened the connection between the brand and oriental culture, and enhanced the cultural value and identity of the brand. The mission of the Overlord Tea Concubine was to bring China tea and China tea culture to the world. By demonstrating the charm of China tea culture, the Overlord Tea Concubine was expected to gain a premium right in the global market.

Chaji was a brand from Yunnan.

The Overlord Chaji was a Sichuan brand, a new Chinese tea brand under the Sichuan Chaji Enterprise Management Co., Ltd. The brand mainly focused on raw leaf fresh milk tea, covering pure tea, fresh fruit tea and related derivative products. The first store of Overlord Tea Concubine opened in 2017 on Wuyi Road, Kunming City, Yunnan Province, and then quickly developed into a top tea brand in Yunnan. After Yunnan, Chaji opened stores in Shanghai, Fuzhou, Guangxi, Guizhou and other places, and had nearly 50 stores in Malaysia, Singapore, Thailand and other places. The number of stores worldwide had exceeded 2000.

Chaji was a brand from Yunnan.

Chaji was a Yunnan brand.

Chaji was a brand from Yunnan, China.

Chaji was founded in 2017.