Chaji Can't Sleep

One classic can't - sleep story is 'The Three Little Pigs'. The story of the three little pigs building their houses, one of straw, one of sticks, and one of bricks, and the big bad wolf trying to blow them down is engaging. It has enough suspense and a happy ending that can soothe your mind. Another could be 'Goldilocks and the Three Bears'. The idea of Goldilocks exploring the bears' house and getting into all sorts of situations is both interesting and can take your mind off your sleeplessness.

Chaji was a new Chinese tea brand founded by Zhang Junjie and based in Chengdu, Sichuan Province. The brand was born in Yunnan, the hometown of China tea, and was committed to using good tea and milk to make healthy and friendly tea drinks. The brand culture of the Overlord Tea Concubine was centered on "Overlord Tea Concubine, there's a show". It combined oriental culture with tea inheritance and innovation to create a new oriental tea shop. The brand's main product was raw leaf fresh milk tea. At the same time, it also provided pure tea, fresh fruit tea, and related derivative products. The success of the Overlord Tea Concubine in the market was due to its differentiated strategy and attention to consumer needs, focusing on product quality and taste, and constantly exploring new business models and marketing methods. The goal of the brand in the domestic market was to break through 2000 stores in the national tea industry, and at the same time, to build a brand image in the overseas market. At present, Chaji had more than 1100 stores worldwide.

Chaji was a new Chinese tea brand established in 2017. The brand mainly produced raw leaf fresh milk tea, while providing pure tea, fresh fruit tea and other related derivative products. The Overlord Tea Concubine incorporated China elements into the brand design and store decoration. The name was inspired by the classic Beijing opera song, Farewell My Concubine. The core concept of the brand was to combine oriental tea culture with innovation to create a new oriental tea shop. The Overlord Tea Concubine found new opportunities in the tea market through innovative product positioning and marketing strategies, satisfying some consumers 'demand for simplified, heavy tea, and authentic tea. The brand was expanding rapidly in the domestic market. Currently, there were about 400 stores in the country and nearly 40 stores in the overseas market. The success of the Overlord Tea Concubine could be attributed to its unique category selection, efficient supply chain management, and brand building.

Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand was featured by the use of good tea and milk to make health-friendly tea drinks. It was committed to providing consumers with refreshing, non-greasy raw leaf fresh milk tea that could be drunk with the fragrance of tea. Overlord Tea Concubine's signature product was Boya Absolute String, which sold more than 10 million cups a year. In just five years, the Overlord Tea Concubine rapidly expanded to more than 220 cities across the country and achieved a counter-trend growth in 2022, with the number of stores increasing by 133.4%. At present, Chaji had more than 2500 stores and opened nearly 40 stores in countries such as Malaysia, Singapore, and Thailand. The brand was scheduled to be launched in the United States in 2024. Chaji's goal was to become the "Starbucks" of the tea industry and achieve this goal by creating a minimalist supply chain and attracting young consumers.

Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand name was taken from the classic Beijing opera song, Farewell My Concubine. The product design, name, and store decoration all adopted national elements. The Overlord Tea Concubine insisted on using good tea and milk to make health-friendly tea drinks. The main product was raw leaf fresh milk tea, which was loved by tea lovers for its refreshing and non-greasy taste. The brand had expanded rapidly in the past few years and had opened stores in many parts of China. It also had more than 60 stores in Southeast Asian countries such as Malaysia, Singapore, and Thailand. Chaji's development strategy was global, and its goal was to become the leading brand in the global tea market.

Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand originated from Yunnan and was committed to using good tea and milk to make health-friendly tea drinks. The brand name of Chaji was taken from the China epic story "Farewell My Concubine," and incorporated the China style into the brand, including the brand name, LOGO, and store design. The brand expanded rapidly in the domestic market, with more than 3000 stores in 30 provinces and 243 cities. In addition, Chaji also began to expand overseas, opening stores in Malaysia, Thailand, and Singapore. Chaji's goal was to become China's version of "Starbucks," representing the eastern tea culture to go overseas. The brand focused on raw leaf fresh milk tea, focusing on product quality and taste innovation. Overlord Tea Concubine had achieved a certain degree of success in the market. Her popular product,"Boya Absolute String," sold an average of more than 10 million cups a year. As people paid more attention to healthy eating, natural, low-sugar, and low-carb drinks were increasingly sought after by consumers. According to market predictions, the market size of China's new tea drinks would reach 333.38 billion yuan in 2023. In general, Chaji was a brand that worked hard to develop in the tea market, attracting many consumers with high-quality tea bases and creative flavors.

Chaji was a new Chinese tea brand founded by Zhang Junjie. Its headquarters were located in Chengdu, Sichuan Province. The brand was established in Yunnan in 2017 and featured the use of good tea and milk to make health-friendly tea drinks. Overlord Tea Concubine's global ambitions had already appeared, and she planned to shift her focus to the overseas market in 2024. At present, Chaji had established overseas stores in Southeast Asian countries. The brand incorporated China style into the brand, including the brand name from the classic opera "Farewell My Concubine", the LOGO with the opera face as the main visual, and the Chinese painting, calligraphy, and opera elements in the offline store design. The Overlord Tea Concubine's goal was to create a new oriental tea, combining oriental culture with tea inheritance and innovation. At present, the Overlord Tea Concubine already had about 400 stores nationwide and about 40 overseas stores. It is estimated that this year's domestic comprehensive sales will be about 500 - 600 million yuan, and overseas revenue will account for about 10%. The Overlord Tea Concubine had already gone through two rounds of funding and was currently planning to expand nationwide. Next year, it would enter 15 provinces and planned to increase its stores to 2000.

The Overlord Tea Concubine was a new Chinese tea brand established in 2017 and was based in Chengdu, Sichuan Province. The founder was Zhang Junjie. Chaji used good tea and milk to make health-friendly tea. She was committed to presenting a cup of refreshing, non-greasy, and tea-flavored raw leaf fresh milk tea to tea lovers. The brand incorporated the China style into the brand, including the brand name taken from the classic opera Farewell My Concubine, as well as elements such as traditional Chinese painting, calligraphy, and opera in the design of offline stores. Chaji's expansion in the overseas market was relatively late, entering the Southeast Asian market in 2019. In recent years, the Overlord Tea Concubine had achieved initial success in the domestic market. The number of stores had exceeded 3000, covering 30 provinces and 243 cities. The secret to a brand's success was to choose the right track, find the right manager, and carry out continuous and vigorous marketing. Overlord Tea Concubine's popular product was Boya Absolute String, which sold an average of more than 10 million cups a year. At present, the Overlord Tea Concubine was carrying out an international strategy. It planned to break through 2000 stores in the domestic market and enter 15 provinces next year, with 300-500 stores in each province.

Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand was featured by the use of good tea and milk to make health-friendly tea drinks. It was dedicated to presenting a cup of refreshing, non-greasy, and tea-flavored raw leaf fresh milk tea. The Overlord Tea Concubine's signature product,"Boya Absolute String," had an average annual sales of more than 20 million cups. In the past five years, Chaji had gradually expanded to Yunnan, Sichuan, Chongqing, Zhejiang, Guangdong, Jiangsu, Guizhou, Henan, Shaanxi, Shandong, Guangxi, Jiangxi, Xizang, Fujian and other regions. It had also opened more than 70 stores in countries such as Malaysia, Thailand, and Singapore, with more than 4000 stores worldwide. The Overlord Tea Concubine's development strategy was to face the world and was committed to creating a new tea with a national style. It developed rapidly and achieved good results in the overseas market.

Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand mainly produced raw leaf fresh milk tea, but also provided pure tea, fresh fruit tea and other related derivative products. The Overlord Tea Concubine combined oriental culture with tea inheritance and innovation to create a new oriental tea shop. The brand name originated from the classic Beijing opera song, Farewell My Concubine, and incorporated national elements into the product design, name, and store decoration. The idea of the Overlord Tea Concubine was to make tea into one's bones and insist on using good tea and milk to make healthy and friendly tea drinks. The brand is expanding rapidly in the domestic market. Currently, there are about 400 stores in the country. It is estimated that this year's comprehensive sales will be about 500 - 600 million yuan. In addition, Chaji had also expanded overseas, opening nearly 40 stores in Malaysia and Singapore. The goal of the Overlord Tea Concubine was to break through 2000 stores in the domestic market and bring brand value and market share to the domestic market. The brand's specialty was the combination of real milk and tea leaves in pursuit of health and safety. The development of Overlord Tea Concubine had received the attention and support of investors. It had completed two rounds of financing, with the amount of financing exceeding 300 million yuan.