The founder of Chaji

The founder of the Overlord Tea Concubine was Zhang Junjie. When he was 17 years old, he joined a Taiwan tea company and accumulated a wealth of experience in the tea industry. After being promoted from a shop assistant to the head of regional operations, he decided to start his own tea brand. Therefore, the Overlord Tea Concubine was established in 2017, focusing on the original leaf fresh milk tea. Before Zhang Junjie founded Overlord Tea Concubine, he was the head of Yunnan operations for a milk tea beverage company in Taiwan. The Overlord Tea Concubine had now developed into a leading brand in the domestic tea industry, with more than 400 stores in China and nearly 40 stores in Malaysia, Singapore, and Thailand.

The founder of the Overlord Tea Concubine was Zhang Junjie.

The founder of the Overlord Tea Concubine was Zhang Junjie. He had worked hard all the way from being a clerk in a Yunnan milk tea shop and had accumulated a wealth of experience. After being promoted from a shop assistant to the head of regional operations, he decided to start his own tea brand. Therefore, Chaji was established in 2017, focusing on new Chinese tea drinks and focusing on the use of good tea and milk to make health-friendly tea drinks. At present, Chaji had more than 400 stores in China and nearly 40 stores in Malaysia, Singapore, and Thailand. The founder, Zhang Junjie, was regarded as an entrepreneur with strong learning ability and a down-to-earth attitude. He paid attention to efficiency and was oriented to results. He constantly learned, imitated, and learned from the successful experience of mature brands. This became the key to the rapid rise of Overlord Tea Concubine. His management skills, personality, and strategy had a profound impact on the corporate culture. His goal was to bring China tea to the world.

The founder of the Overlord Tea Concubine was Zhang Junjie.

The founder of the Overlord Tea Concubine was Zhang Junjie.

The founder of the Overlord Tea Concubine was Zhang Junjie.

Chaji was a new Chinese tea brand founded by Zhang Junjie and based in Chengdu, Sichuan Province. The brand was born in Yunnan, the hometown of China tea, and was committed to using good tea and milk to make healthy and friendly tea drinks. The brand culture of the Overlord Tea Concubine was centered on "Overlord Tea Concubine, there's a show". It combined oriental culture with tea inheritance and innovation to create a new oriental tea shop. The brand's main product was raw leaf fresh milk tea. At the same time, it also provided pure tea, fresh fruit tea, and related derivative products. The success of the Overlord Tea Concubine in the market was due to its differentiated strategy and attention to consumer needs, focusing on product quality and taste, and constantly exploring new business models and marketing methods. The goal of the brand in the domestic market was to break through 2000 stores in the national tea industry, and at the same time, to build a brand image in the overseas market. At present, Chaji had more than 1100 stores worldwide.

Chaji was a new Chinese tea brand established in 2017. The brand mainly produced raw leaf fresh milk tea, while providing pure tea, fresh fruit tea and other related derivative products. The Overlord Tea Concubine incorporated China elements into the brand design and store decoration. The name was inspired by the classic Beijing opera song, Farewell My Concubine. The core concept of the brand was to combine oriental tea culture with innovation to create a new oriental tea shop. The Overlord Tea Concubine found new opportunities in the tea market through innovative product positioning and marketing strategies, satisfying some consumers 'demand for simplified, heavy tea, and authentic tea. The brand was expanding rapidly in the domestic market. Currently, there were about 400 stores in the country and nearly 40 stores in the overseas market. The success of the Overlord Tea Concubine could be attributed to its unique category selection, efficient supply chain management, and brand building.

Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand was featured by the use of good tea and milk to make health-friendly tea drinks. It was committed to providing consumers with refreshing, non-greasy raw leaf fresh milk tea that could be drunk with the fragrance of tea. Overlord Tea Concubine's signature product was Boya Absolute String, which sold more than 10 million cups a year. In just five years, the Overlord Tea Concubine rapidly expanded to more than 220 cities across the country and achieved a counter-trend growth in 2022, with the number of stores increasing by 133.4%. At present, Chaji had more than 2500 stores and opened nearly 40 stores in countries such as Malaysia, Singapore, and Thailand. The brand was scheduled to be launched in the United States in 2024. Chaji's goal was to become the "Starbucks" of the tea industry and achieve this goal by creating a minimalist supply chain and attracting young consumers.

Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand name was taken from the classic Beijing opera song, Farewell My Concubine. The product design, name, and store decoration all adopted national elements. The Overlord Tea Concubine insisted on using good tea and milk to make health-friendly tea drinks. The main product was raw leaf fresh milk tea, which was loved by tea lovers for its refreshing and non-greasy taste. The brand had expanded rapidly in the past few years and had opened stores in many parts of China. It also had more than 60 stores in Southeast Asian countries such as Malaysia, Singapore, and Thailand. Chaji's development strategy was global, and its goal was to become the leading brand in the global tea market.