Joy of Life2 became popular before it even aired because the show had gained a lot of popularity in the first season, which laid a solid foundation for the second season. In addition, the luxurious cast also attracted the attention of the audience, including the return of powerful actors such as Zhang Ruoyun, Li Qin, Song Yi, Guo Qilin, and Chen Daoming. The show was also a huge success in terms of reservations, surpassing 4 million reservations and becoming a highly anticipated work. In addition, the show also demonstrated the success of its marketing strategy as an internet celebrity TV series. From the clear positioning of product selling points, to the use of user participation and topic marketing strategies, to the importance of social marketing, every link was closely linked, and together, it promoted the market success of Joy of Life2.