The iQiyi platform launched a pay-per-view service when it broadcasted the TV series Joy of Life. This service required an additional fee to watch the series in advance. However, this move caused controversy, and some users felt that this violated their rights as Gold VIP members. The Beijing Internet Court heard the case and ruled that some of iQiyi's service agreements were invalid. The court also requested iQiyi to provide the original membership rights and interests to the plaintiff and compensate the plaintiff for the loss of 1500 yuan. The ruling attracted widespread attention because it wasn't the first time video websites had tried to pay for advance streaming, and similar cases had also caused controversy. In general, the Joy of Life case had been resolved legally, but the model was still controversial and discussed.
iQiyi introduced an advanced on-demand policy when it broadcasted Joy of Life, which meant that VIP members who had already paid an additional 50 yuan could watch six more episodes on the weekly update day, six episodes ahead of non-members. However, this move caused controversy and consumer dissatisfaction. The consumers felt that this pay-to-view model violated their legal rights and took iQiyi to court. In the first instance, the Beijing Internet Court found that iQiyi's advance on-demand behavior had damaged the rights and interests of the original members, and ruled that iQiyi Company would provide the original rights and interests of the gold VIP members to the plaintiff for 15 consecutive days and compensate the plaintiff, Mr. Wu. This ruling meant that iQiyi needed to cancel the advanced on-demand function and could not damage the existing rights of its members. Therefore, iQiyi lost the case.
Joy of Life had six episodes. Members could unlock six episodes in advance by paying an additional 50 yuan.
Joy of Life2 was scheduled to air around June 2024. The exact broadcast date had not been announced, but according to the actor Zhang Ruoyun, the second season was expected to air around June 2024. This news had already aroused the anticipation of countless fans.
iQiyi launched a "pay-per-view" service during the broadcast of Joy of Life, which was deemed a breach of contract. The court held that although the "advanced on-demand" model itself was not inappropriate, it should not damage the existing rights of the members. Therefore, the Beijing Internet Court ruled that iQiyi Company would provide the original VIP membership rights to the plaintiff for 15 consecutive days and compensate the plaintiff for the loss of 1500 yuan in notary fees. This judgment determined that iQiyi's "paid advance on-demand" behavior harmed the rights and interests of Gold VIP members.
The Beijing Internet Court made a ruling in the case of Joy of Life's advanced broadcast. The court found that some of the terms in iQiyi's iQiyi VIP Member Service Agreement were invalid, and confirmed that the "paid advance on-demand" clause that was updated after Wu purchased the membership service did not have any effect on Wu. The court ordered iQiyi to continue to provide Wu with the original membership rights and interests, and requested iQiyi to compensate Wu for the loss of 1500 yuan in notaries within 10 days from the effective date of the judgment. In addition, the court rejected Wu's other claims. According to the verdict, iQiyi Company needed to provide Wu with 15 consecutive days of golden VIP membership rights, so that he could watch the updated satellite TV series and iQiyi self-produced series on the iQiyi platform. This ruling determined that iQiyi's "advanced on-demand" harmed the rights of the original members, but it did not deny the legitimacy of the model itself.
The Beijing Internet Court ruled in the first trial of Joy of Life's advanced broadcast case that iQiyi's advanced broadcast method harmed the rights and interests of Gold VIP members. The court ordered iQiyi to provide the original rights and interests of the gold VIP membership to the plaintiff for 15 consecutive days, and compensate the plaintiff Wu for the loss of 1500 yuan in the notary fee. The court rejected the plaintiffs 'other claims. This ruling meant that there was nothing wrong with the advanced VOD model itself, but it should not damage the existing rights of the members. The verdict of this case was of great significance for regulating business model innovation and protecting the legitimate rights and interests of users.
Joy of Life's advanced VOD resources could be watched for free on multiple online viewing platforms, such as Da Mi Planet Film and Television, Mi Gu Theater, and Zai Jia Film and Television. In addition, you can also watch Joy of Life's advanced on-demand resources through video platforms such as iQiyi and Youku.
Joy of Life's advanced on-demand resources could be watched for free on multiple online viewing platforms, such as Da Mi Planet Film and Television, Mi Gu Theater, and Zai Jia Film and Television. In addition, you can also watch Joy of Life's advanced on-demand resources through video platforms such as iQiyi and Youku. VIP members who purchased the advanced VOD service could watch 6 episodes in advance on every update day based on the VIP member viewing mode. The overall viewing process was 6 episodes more than that of VIP members.
Celebrating the New Year's VOD resources could be watched for free on multiple online viewing platforms, such as Planet Da Mi Film and Television, Mi Gu Theater, and Zai Jia Film and Television. In addition, you can also watch the advanced on-demand resources of the celebration through video platforms such as iQiyi and Youku. VIP members who purchased the advanced VOD service could watch 6 episodes in advance on every update day based on the VIP member viewing mode. The overall viewing process was 6 episodes more than that of VIP members.
Joy of Life's advanced on-demand resources could be watched for free on multiple online viewing platforms, such as Da Mi Planet Film and Television, Mi Gu Theater, and Zai Jia Film and Television. In addition, you can also watch Joy of Life's advanced on-demand resources through video platforms such as iQiyi and Youku. VIP members who purchased the advanced VOD service could watch 6 episodes in advance on every update day based on the VIP member viewing mode. The overall viewing process was 6 episodes more than that of VIP members.