What makes a good Instagram story ad?

A great Insta story is one that is authentic and shows your personality. It could have cool filters or stickers, but it's mainly about sharing real moments and connecting with your followers. And, if it's short and to the point, that's even better!

A good IG story should be visually appealing, like having clear and interesting photos or videos. Also, it should have a short and engaging caption that catches people's attention.

The Gillette ad's story is engaging because it combines the practical aspect of shaving with emotional elements. It shows how using Gillette can make a man feel more confident, which is something that many people strive for. Also, the use of high - quality visuals and appealing music draws the audience in and keeps them interested throughout the ad.

Well, it could be the way it connects with the audience on an emotional level. A story in an ad can draw people in and make them more likely to remember the product or service. It might also have unique characters or a plot that stands out from typical ads.

A story that shows a 45-year-old's wisdom and experiences, like a heartfelt reflection on life lessons learned, or a celebration of long-lasting friendships, can be very attractive. Maybe even a story about giving back to the community or pursuing a passion later in life.

For a comic ad parody to be successful, it needs to have a clever twist on the original ad. It should also be relatable and make the audience laugh or at least smile. And, it has to be shareable on social media to reach a wider audience.

Using emotions effectively also helps an ad tell a good story. A sad story can make people feel sympathy and remember the product. A funny story can make people laugh and have positive feelings towards the brand. For instance, many Old Spice ads use humor in their storytelling. They create these outlandish and comical scenarios that are both entertaining and memorable, which in turn makes the brand stand out.

It could be the crazy characters or the unexpected storyline that makes it stand out.

Keep it simple and visually appealing. Use bright colors and interesting filters. Also, tell a short and engaging story.