Chapter 2: MARKETING PLAN
The business will carry out marketing survey in order to analyze its intended market and describe the market opportunity as they open in the market and challenges that will be met as the entrance to the market is tied to the market strategies, tactics and policies required will be developed to exploit the market opportunities. Market goals are maximization of profits, the pricing strategies will aim to middle customers and lower customers to provide affordable prices this will attract more customers hence making more sales to satisfy customers' needs that is by providing variety of goods and services of high quality
2.2 CUSTOMERS
The customers in my business will include retailers, individual customers, since in Embu has a large open market and most of the farmers are targeted to buy firm inputs like fertilizers and CAN 1717.
2.3 THE MARKET SHARE.
Embu town has various agrovet shops two major and other small shops among this Fez's agrovet has 25% of the market share. Some of this competitors are within the area and others are located at the outside of the market, the competitor share 75% of the market share the population in the area is estimated 70000 people therefore the market share is:
25/100*70000=17500
Motwenti50/100 *70000=35000
Osotwi30/100*70000=21000
Others 20/100*7000=14000
2.4 COMPETITORS
COMPETITORS
LOCATION
%SHARE
STRENGTH
WEAKNESS
COPING STRATEGY
Motwenti
Embu
50%
Well equipped with new modern technology.
No space for expansion of business.
It's in a credible site easily accessible.
Osotwi
Embu
30%
A good site.
Very few customers.
It has good security and fast browse.
Others
Embu
20%
A good site with good security.
Not very familiar like others.
Good allocation and easy for expansion.
2.5 PROMOTION.
Promotion act as an incentive to the customers and through the business will attract more customers and sales per day. The various methods to be undertaken includes: Use of business cards and also sticker's .They will be showing the name of the agrovet and also the location address .There will be also issue of trade discount. It will be given to customers who buy in large quantities on credit so as to enhance immediate payment.
2.5.1 ADVERTISING METHOD.
Advertising will help the farmers know that a new agrovet has been established. There will be calendars showing about the business at the top whileat the bottom showing calendar itself.There will also use of sign boards to direct customers where agrovet will be located.
2.6 PRICING STRATEGY.
The price of the product will be set in the way that majority of the customers will be attracted. Products will be of reasonable prices offering of discounts to enhance prompt payment. When fixing prices the following factors will be considered: The buying price of the product and legal charges.
2.7 SALES STRATEGY.
The business will use direct and individual selling methods, selling face to face to customers this method will enhance good relation with suppliers and customers and customers will be able to buy extra quality products. The customers who will buy goods in large will be negotiating of the prices to products which will not be fixed in prices. enterprise will be offering 2.5% trade discount to its potential customers 4.5%to customers who buy the prices will be negotiable to some items especially the large items the price will be fixed and the price will be labelled on them.
2.8 DISTRIBUTION POLICY.
Some products to reach the customer there is are middle-men involved; wholesalers and distributors. The business will also sell direct to customers, the mode of transport will be use of van for customers who are within the market.
Weekly Power Status
-- Power
Ranking 
-- Power
stone