Chapter 134: KiShin Merchandise to USA?
[New York, USA]
As an increasing number of people in the United States began to discover that KiShin's video games were far more captivating than any of Tora and Suzuki's offerings, despite their inferior systems, KiShin's sales steadily ascended. It was even estimated that KiShin had already surpassed Tora's sales on its own, leaving both competitors, Tora and Suzuki, struggling with sluggish sales.
[Tora Electronics US Headquarters]
President Luther and his team were filled with concern, and in response to their worries, they decided to introduce 'Maria's World' to the market. President Luther declared, "We must promptly release the video game 'Maria's World' to compete with KiShin's video games, or we risk losing the battle!"
The executives concurred, and one of them added, "Indeed, to achieve this, we need to accelerate its production while slightly reducing the production of other products."
The executives all nodded in agreement.
Meanwhile, Suzuki Electronics US also reached the same conclusion. However, Suzuki was at a disadvantage in the USA due to their attempts to imitate KiShin's video games while failing to capture people's attention.
Many people in the United States were also beginning to realize that the Tora and Suzuki companies had been deceiving them all along. Some Americans who had friends of Japanese or even Asian descent informed them that KiShin was the dominant force in Asia, having pioneered the industry in Japan.
This revelation slowly started to circulate among the American population. Fortunately, both Tora and Suzuki had already firmly established themselves in the US market, even when video games weren't as popular as they are today.
Tora Electronics and Suzuki Electronics offered a wide range of products, including motors, cars, appliances, and various other electronics. Suzuki, in particular, had products such as Suzuki phone models and even computers, although they were not on par with other computer brands in terms of performance and features.
The fact that KiShin Electronics is merely a small company with a limited product range, primarily consisting of video game consoles and video games, and possesses relatively low global brand recognition, makes it more likely for people to lean towards the larger competitors.
In reality, KiShin doesn't offer much beyond video games, except through its subsidiary companies like KiShin Entertainment and KiShin Pictures.
This is the reason why a substantial number of consumers continued to prefer Tora and Suzuki video game consoles and games. These preferences were heavily influenced by the strong brand presence of these two companies and their established global reputation. As a result, many individuals were hesitant to accept claims that KiShin was the savior of the video game industry.
As a result, a lively debate was underway in various parts of the USA, centering on the notion that KiShin might be the savior of the video game industry.
"I heard from my father's friend, who has a Japanese acquaintance, that KiShin was the real pioneer in sparking worldwide interest in video games!" one man excitedly shared with his group of friends.
However, another friend, a staunch Suzuki supporter, countered by saying, "I'm not so sure about that. Why would a company that supposedly saved the video game industry only have a modest 8-bit system?"
A fellow enthusiast of Tora products nodded in agreement, adding, "That's a valid point! The fact that KiShin only had an 8-bit system suggests they entered the scene later compared to Tora and Suzuki."
On the other hand, someone who favored KiShin's video games chimed in, "Come on, guys. How can KiShin compete with these two industry giants from Japan when it comes to electronic research?"
A man, who was also a KiShin enthusiast, supported his friend's comments, stating, "KiShin will inevitably fall short in terms of electronic quality because both Tora and Suzuki are well-established companies with extensive experience in electronic technology and well-equipped research teams, unlike KiShin!"
As the Tora and Suzuki supporters heard this, they attempted to counter the argument, leading the group's friendly debate to quickly devolve into a chaotic dispute.
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[Parsippany-Troy Hills, New Jersey, USA]
[Toys "R" Us Headquarters]
While opinions regarding KiShin, Tora, and Suzuki remained in constant contradiction, with people from both sides refusing to reach a consensus, KiShin Merchandise quietly made its way into the USA market.
The primary distributor of KiShin Merchandise was Toys "R" Us.
Erik Bradshaw, the CEO of Toys "R" Us, was genuinely thrilled about becoming the biggest distributor for KiShin's merchandise. He was also pleased that other retail giants like Target, Kmart, and Sears had yet to recognize the market potential of KiShin Merchandise.
Erik Bradshaw sat in his office, contemplating while examining a Lego set. He couldn't help but smile and exclaimed, "Those folks just can't see the potential in this toy, hehe... But that's an advantage for me. I can largely dominate the profits alongside KiShin..." He chuckled as he thought of Andrew, Celine, Joe, the CEOs of the major retail companies, who had underestimated the value of Lego.
However, Erik Bradshaw was confident that they would soon regret their oversight. As he played with the Lego, he believed in its success. After all, not only did he enjoy it himself, but his grandchildren, his 16-year-old son, and many others in his family loved playing with Lego, constructing houses and various designs.
This is why Erik Bradshaw recognized the potential of Lego and its ability to succeed in the USA market. When he was selected by the young founder of KiShin to distribute their toy products, Shinro provided Lego sets to each of the CEOs of major retail companies like Target, Kmart, and Sears, so they could witness the product firsthand. However, except for Erik Bradshaw, the others failed to see the potential of Lego.
Erik Bradshaw, recognizing the opportunity, extended a favorable and mutually beneficial contract to KiShin, making Toys "R" Us the largest distributor of KiShin Merchandise, particularly for Lego products. To secure this deal, he was even willing to relinquish some of the distribution rights for KiShin's video game consoles.
When the CEOs of the major retail companies observed Erik Bradshaw's enthusiasm for KiShin Merchandise, they didn't mind his desire for Toys "R" Us to be the leading distributor. For them, KiShin Electronics and KiShin's video game consoles and games were the focal point, given the revival of the video game industry.
The popularity of video games was even spreading to other parts of Europe. In fact, KiShin had entered several European countries just two weeks after entering the USA market. Although KiShin was still striving to establish its name in some parts of the world, countries with promising markets like China and the Middle East had not yet fully embraced KiShin's products. China, due to historical resentment toward Japan, rejected Tora, Suzuki, and KiShin's video game products. As for the Middle East, Tora and Suzuki had already solidified their brands in various regions, while KiShin lagged behind in establishing distribution networks.
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