Combine ordinary situations with the unknown. Take a school for example. It's a normal school during the day, but at night, the hallways seem to stretch and change. The lockers start to rattle on their own, and a strange figure that looks like a student but with a pale face and black eyes wanders the halls. This combination of a familiar place and something otherworldly can be really scary.
Think about your fears. If you're afraid of heights, you could create a story about a skyscraper that has some sort of malevolent force on the top floors. People who go up there start to experience vertigo even more intensely and see strange apparitions that make them lose their balance and fall.
Look at old folklore and superstitions. For instance, the idea of a banshee. You could write a story set in an Irish village where a banshee is heard wailing outside people's homes at night. Everyone knows that when the banshee wails for someone, that person is going to die soon. So the villagers live in constant fear, not knowing who will be the next victim.
You can start with common fears. Fear of the dark, for instance. You can build a theme around something that might lurk in the shadows, waiting to pounce. It's simple but effective.
You can start by observing the world around you. People you meet, places you visit, and things you do can all be sources of inspiration. For instance, if you notice an old, abandoned building, you could create a story about the secrets it holds or the people who used to live there.
You could start with a character. Say, a Christmas tree farmer who discovers a very special tree on his farm. This tree has a strange glow and seems to have a mind of its own. As he tries to figure out what to do with it, all sorts of magical things start to happen around the farm. Or think about a family that has lost the meaning of Christmas due to a recent tragedy. Then, something or someone comes along to help them rediscover the joy of the holiday. You can also draw inspiration from the weather. A story about a huge snowstorm that traps a group of strangers together in an old inn on Christmas day, and they end up sharing their stories and forming unexpected friendships.
You can start by looking at real - world mythology. For instance, Greek mythology has all kinds of gods, monsters, and epic quests. You can take elements from it and twist them into your own unique fantasy idea. Say, take the concept of the Minotaur and place it in a modern - day city underground where it has been forgotten for centuries and is now awakened by an accidental excavation.
Mix different horror elements. For instance, combine a supernatural entity like a demon with a scientific experiment gone wrong. The demon could be unleashed during a top - secret experiment in a laboratory. The scientists are now at the mercy of the demon as it starts to possess them one by one, causing chaos and death in the lab.
You can start by observing the absurd things around you. For example, if you see a dog wearing a funny hat, think about what kind of story could come from that. Maybe the dog is a secret agent on a mission and the hat is part of his disguise. Another way is to mix up different genres or concepts. Take a western setting and add some aliens to it. A cowboy fighting aliens with his lasso could be a really funny story. Also, think about giving inanimate objects personalities. A grumpy old toaster that only toasts bread on Tuesdays could be a great character in a story.
Look at your own experiences. Maybe that time you got lost in a new city can be turned into an adventure story. You just need to exaggerate some parts and add fictional elements.
Think about the feelings that Christmas evokes. It's a time of joy, but also of reflection and sometimes loneliness. You can base a story on a character who is feeling lonely during Christmas, like an old man in an old - age home. Then, a group of carol - singers come and bring some cheer into his life. This not only creates a heart - warming story but also shows the true meaning of Christmas.
Think about different values that people hold dear. A conflict can arise when two characters with opposing values interact. For example, a character who values nature and another who values industrial progress. They might clash over a plan to build a factory in a forest area. This creates a rich source of conflict with many possible storylines.