Rabbit Must Die

Ever since a despicable rabbit arrived at the Heavenly Court, banners have been hung up in the residences of all the major Immortals: beware of fire, theft, and rabbits.
At the same time, the God of Food's Complete Rabbit Cooking Guide started selling like hotcakes.
One could often see a bunch of Immortals waving various magic treasures, chasing a rabbit all over everywhere, shouting, "Although group beating is unfair, we can lose face, the rabbit must die!"
Passerby A: Why is that rabbit so freaking famous? Almost all the Immortals know him, is it because he's cute?
Passerby B: No! It's because he's a jerk! No, that's inaccurate, he's totally a mega jerk!